Partnerships and Pursuing Best Practices
We partner with and are a member on boards of top organizations committed to mobile entertainment standards and practices, such as the Mobile Marketing Association, which has consumer best practices as one of its key focus areas.
We are always learning from our consumers and have proactively sought solutions to address industry-wide issues, such as pricing and purchasing methods. Two examples of key areas for which best practices have been put into place and are continually improved include, first, the company's billing transparency in advertising and marketing. All advertising and marketing efforts of our brands communicate pricing, the nature of the offer, how to cancel the service, a customer service hotline and where to find other key information so it is clearly communicated in an obvious location. Second, we exercise fair practices with a cancellation policy where consumers may cancel subscriptions through a number of vehicles: Web, SMS, email and through our customer hotline.