Trixcell and Fox Mobile Distribution to unleash tech-magic trick Spoon!

London - June 8^th 2009 - Trixcell Ltd. and Fox Mobile Distribution (FMD) today announced a partnership to distribute Spoon!, Trixcell's latest mobile magic trick. Expanding upon an existing portfolio of attention-grabbing virtual effects, the new offering allows users to challenge spectators by bending a virtual spoon, or other pieces of cutlery, through sheer concentration - without even touching their phone.

In order to create Spoon!, Trixcell has for the first time developed a product that facilitates a magic effect through the use of advanced patented technology based on a new Man Machine Interaction (MMI) technology that enables users to control the mobile device without touching it. Spoon! was first unveiled earlier this year at the Mobile Games Forum (MGF) in London to acclaims from spellbound audiences and was praised for its unique user experience

Today's announcement builds on an existing partnership which began when FMD launched Trixcell's mobile magic last summer and adds to the existing portfolio setting the stage for even more magic to come.

"We are extremely pleased and proud of the positive, enthusiastic response that Trixcell's magic tricks have received so far' said Shlomi Grandes, Trixcell's CEO and co-founder. "We are certain Spoon's groundbreaking technology will impress and amaze all audiences from friends and family to business colleagues. It could even be a great way to attract admirers. Nobody can resist a good magic trick."

"Fox Mobile Distribution is always aiming to consistently provide innovative and engaging mobile entertainment to consumers around the world," said Giovanni Montesanti, Chief Marketing Officer of Fox Mobile Distribution. "We were the first to introduce the mobile magic content genre, and we are thrilled to add the latest mobile magic trick Spoon! to our exclusive content collection."

Spoon! is now available through Fox Mobile Distribution's global brands Jamster and Jamba as well as other distribution channels.

Download this press release as PDF here (25 kb).